This is a matter of business ethics and not profit: actions with a negative impact on the environment, pursued with the aim of recovering efficiency and minimizing industrial costs in the immediate future, are extremely harmful, for themselves, but also in terms of social conscience and reputation. They are, in fact, shortcuts that backfire on the company in the medium and long term, to the point of undermining its competitive position and its very survival.
In this regard, being able to count on the presence of entrepreneurship with family-based governance is a guarantee of a different and virtuous approach, oriented towards the long term, without the need for forcing in the short term.
Such a data, which may appear counter-intuitive, finds its raison d’être in the multigenerational vision of ownership and not speculative.
And this is also ALTA’s philosophy: to pay great attention to the interlocutors involved in the processes, to know its stakeholders and act accordingly.
The tools put in place? First and foremost, to promote internal cultural growth, shared by the entire organization, generating value for stakeholders at all levels: brand, product, service and above all relations between the parties.
This is the company’s mission: for ALTA sustainable production is not only about emissions into the environment, but includes the entire production cycle and above all the actors involved in the process. Being sustainable for the company is not limited to the choice of recycled wood particle board panels, water-based paints, recyclable materials such as aluminium, glass and steel, FSC-certified cardboard packaging, which is also fully recyclable, and plants that comply with European environmental regulations; for ALTA, sustainability is understood above all towards the people who relate and collaborate with the company, whether they are employees, suppliers or customers.
And the environment that the company wanted to create is also in constant transformation and evocative: those who join ALTA are an integral part of a family that feeds and preserves their homes every day. The company’s distinctive approach puts man and his relationships at the centre, recreating an environment full of natural light, with large open spaces and desks, to give everyone the right space and allow individuals to interact and collaborate. Taking care and making their employees feel good. They are the first ambassadors, towards suppliers and customers, witnesses of a distinctive ethical approach still not taken for granted in today’s working world.